It’s Just!CREATORS

Great ingredients.
Meaningful connections.

From morning coffee to weekend baking, great ingredients belong in everyday life. We’re looking for creators who enjoy sharing those moments with their communities.

Product gifting. Creator collaborations. Possibilities worth exploring.

A creator filming in a home kitchen

Let's collab!

Tell us what you have in mind. We’ll explore opportunities based on your audience, your ideas, and the right fit for our products.

Product gifting with It’s Just! products

Product gifting

Selected creators may receive complimentary products to explore and share in their own voice. Product availability and fit guide each selection.

A creator filming a product collaboration

Creator collaborations

Recipes, everyday routines, product demonstrations, and useful ideas. We’re interested in thoughtful content that feels natural to your community.

Fictional Chef Jen co-branding example on an Electrolyte Drink Mix pouch

Limited-edition co-branding

For selected partners, we may explore a temporary co-branded product featuring a creator’s name or image. Every opportunity is considered individually.

Opportunities are subject to review and availability. Applying does not guarantee products, payment, or a partnership.

Already creating on Amazon?

Creators accepted into Amazon Associates or the Amazon Influencer Program may earn commissions on qualifying purchases through their own Amazon links. Participation, eligibility, and earnings are governed by Amazon’s terms; commissions are paid through Amazon, not 138 Foods.

PARTNERING WITH IT'S JUST IS ALL ABOUT TRUST.

Trust in your content. Trust in the ingredients you share.

It's Just Creators are part of a new wave of content creators who insist on transparency. Forming an alliance with a brand isn't just about money, it's about shared values.

At It's Just, we are fearlessly transparent not only in our branding, but in our actions.

"Third Party Tested" is a saying most brands throw out like an empty catch phrase.

But third party tested for what? and where’s the proof?

At It's Just, we actually PROVIDE the third party testing results to our customers for ALL of our products.

Sharing It's Just products with your community earns trust backed by proof.

A male creator speaking to camera with filming lights and Psyllium on the counter

A simple place to start.

01

Tell us about yourself.

Share your channels, audience, and what interests you.

02

We review the fit.

Our team considers your content and current opportunities.

03

We explore the next step.

If there’s a fit, we’ll contact you to discuss details.

It's Just Creators

Invite-Only Beta Program