Primary logo | light
Full color. Preferred on light backgrounds.
DOWNLOAD SVGBRAND RESOURCES
Our brands. Shared with care.
The right resources. A clear way to use them. Find logos, colors, and guidance for sharing 138 Foods and It’s Just! with your audience.
For press, creators, and approved partners.
It’s Just! Branding
The original artwork. Ready to share.
Choose the supplied version that works for your background and layout. Keep every logo in its original proportions.
Primary logo | dark
White-filled logo with orange accent and a white outer edge for dark backgrounds.
DOWNLOAD SVG
Monotone | black
Black lettering with a white fill and no black outer outline.
DOWNLOAD SVG
Give the logo room to breathe.
Leave clear space on every side. Keep text, images, borders, and other logos outside this area.
Proposed rule: X = one quarter of the visible logo width. Maintain at least X around the complete It’s Just! logo.
Simple colors. Clear communication.
Use the supplied logo colors exactly as provided. The website palette supports layouts; it does not authorize recoloring a logo.
Logo Black
#231F20
From supplied It’s Just! SVG
Orange
#F7941D
Logo accent
Warm Ivory
#F4F1EA
background
Near Black
#020912
Text
Nunito Sans
Good ingredients. Everyday possibilities.
A straightforward, friendly typeface for headings and everyday reading. The website uses Regular, Bold, and Black weights.
Typography is for supporting copy. Do not retype or reconstruct either logo. Font files are not included in the kit.
Use with care.
Keep it original.
Use supplied artwork. Scale proportionally; never stretch, recolor, redraw, rotate, crop, or add effects.
Keep it readable.
Choose a version with clear contrast. Use a calm background and respect the clear-space area.
Keep the relationship clear.
Do not suggest ownership, sponsorship, endorsement, or a partnership that has not been agreed in writing.
Best practices.
A few things to avoid when sharing our logo. These examples show what not to do; always use the original files above.
× Don’t stretch or squeeze.
Keep the original proportions.
× Don’t rotate.
Keep the logo upright.
× Don’t recolor.
Use only the supplied color versions.
× Don’t use busy backgrounds.
Give the logo a calm, clear setting.
× Don’t use low contrast.
Choose artwork that stands out.
× Don’t crop the logo.
Keep the complete artwork visible.
A limited permission to share.
These It’s Just! resources are provided for accurate editorial references to the brand and for partner communications that 138 Foods has approved in writing. Permission is limited, non-exclusive, non-transferable, and revocable.
Use only the supplied, unaltered assets and follow these guidelines. All rights and ownership remain with their respective owners. Downloading a file does not grant ownership or imply sponsorship, endorsement, or a partnership.
Packaging, merchandise, paid advertising, co-branding, and other commercial uses require separate written permission. We may request changes or ask you to stop using our assets. For any use outside this guidance, contact us first.
Everything you need. Clearly organized.
Get the It’s Just! logo files and the proposed usage guide together. For a use that needs permission, contact our team.
A clear identity. In every format.
138 Foods Branding
Choose the supplied version that works for your background and layout. Keep every logo in its original proportions.
Primary logo | horizontal
Full color. Preferred on light backgrounds.
DOWNLOAD SVG
Primary logo | alternate
An alternate supplied horizontal lockup.
DOWNLOAD SVG
Monotone | black
For single-color use on light backgrounds.
DOWNLOAD SVG
Monotone | white
For single-color use on dark backgrounds.
DOWNLOAD SVG
Stacked logo — full color
For layouts with less horizontal space.
DOWNLOAD SVG
Stacked logo — black
A single-color stacked alternative.
DOWNLOAD SVG
Stacked logo — white
A stacked alternative for dark backgrounds.
DOWNLOAD SVG
Horizontal logo
Editable vector artwork for crisp reproduction at any size.
DOWNLOAD SVGStacked logo
Editable vector artwork for crisp reproduction at any size.
DOWNLOAD SVGGive the logo room to breathe.
Leave clear space on every side. Keep text, images, borders, and other logos outside this area.
Horizontal lockup
Stacked lockup
Proposed rule: X = one quarter of the height of the “138” numerals. Maintain at least X around the visible logo artwork in both lockups.
Simple colors. Clear communication.
Use the supplied logo colors exactly as provided. The website palette supports layouts; it does not authorize recoloring a logo.
138 Green
#5FB63A
From supplied SVG
Orange
#F69322
Accent
Warm Ivory
#F4F1EA
background
Near Black
#020912
Text
Nunito Sans
Good ingredients. Everyday possibilities.
A straightforward, friendly typeface for headings and everyday reading. The website uses Regular, Bold, and Black weights.
Typography is for supporting copy. Do not retype or reconstruct either logo. Font files are not included in the kit.
Use with care.
Keep it original.
Use supplied artwork. Scale proportionally; never stretch, recolor, redraw, rotate, crop, or add effects.
Keep it readable.
Choose a version with clear contrast. Use a calm background and respect the clear-space area.
Keep the relationship clear.
Do not suggest ownership, sponsorship, endorsement, or a partnership that has not been agreed in writing.
Best practices.
A few things to avoid when sharing our logo. These examples show what not to do; always use the original files above.
× Don’t stretch or squeeze.
Keep the original proportions.
× Don’t rotate.
Keep the logo upright.
× Don’t recolor.
Use only the supplied color versions.
× Don’t use busy backgrounds.
Give the logo a calm, clear setting.
× Don’t use low contrast.
Choose artwork that stands out.
× Don’t crop the logo.
Keep the complete artwork visible.
A limited permission to share.
These resources are provided for accurate editorial references to our brands and for partner communications that 138 Foods has approved in writing. Permission is limited, non-exclusive, non-transferable, and revocable.
Use only the supplied, unaltered assets and follow these guidelines. All rights and ownership remain with their respective owners. Downloading a file does not grant ownership or imply sponsorship, endorsement, or a partnership.
Packaging, merchandise, paid advertising, co-branding, and other commercial uses require separate written permission. We may request changes or ask you to stop using our assets. For any use outside this guidance, contact us first.
Everything you need. Clearly organized.
Get the 138 Foods logo files and the proposed usage guide together. For a use that needs permission, contact our team.